When it comes to Sales CRM platforms, Salesforce is still king. The world's #1 Sales CRM solution still dominates the industry when it comes to managing and tracking sales leads, accounts, pipelines, and salespeople. Companies have figured out ways to highly customize their Salesforce sales CRM to fit the exact process and pipeline flow for their sales teams - from lead prospecting to close. As a result, Salesforce analytics has become an increasingly important component of a platform that can be configured to keep track of so many things.Read More >
You know that Marketo offers a wealth of information about your marketing efforts -- but how do you get the most out of this data so you can make decisions to drive your marketing forward? <Read More >
As a sales manager, you focus on KPIs to keep your team on track, but it’s important to focus not only on “lagging” KPIs, but also on “leading” KPIs. These are KPIs like calls per week, or rate of follow up contact. Leading KPIs are the driving factors that will contribute to your pipeline in the future. Monitoring those now gives you time to correct any issues in your pipeline before opportunities are already developed. (If you want to learn more about the differences between leading and lagging KPIs, check out this post from Salesforce).
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Creating visualizations of your Salesforce data will help you answer some of the big pipeline questions you have in a quick and easy way. With DataHero, easily import your sales reports in one click to get dynamic visualizations and unique insights.Read More >
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