The Marketing Metrics Your Team Can’t Afford to Ignore
There’s likely enough marketing metrics in your department to drown you and each of your colleagues. Here's how to zero in on the measurements that allow you to see where the real revenue is coming from and double down on it.
4 Charts You Need to Optimize Your AdWords ROI
There's one basic question that marketers continue to ask over and over again when trying to understand their Google AdWords ROI:
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