The Difference Between Reporting and Analysis and Why it Matters

August 14th, 2017

Many people were certain that Hillary Clinton was going to win the presidential election, but their assumptions were based on polling data reports, not data analysis.

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The Science Behind Gut Feelings and Making Data-Driven Decisions

July 31st, 2017

Star Trek fans know that Captain Kirk is decisive and acts on his gut feelings. Sometimes he’s right, but other decisions lead to disaster.

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Why Everyone On Your Team Needs to Understand Your Company Data

July 10th, 2017

Measure everything. It's likely that this is the first mantra you heard, and the one that's most often repeated. That's because, in the world of building, marketing, and selling a product, no one piece of advice is more important. Making decisions without data is business suicide. But who own's company data?

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Certifications, Bachelors, and Graduate Degrees in Data Science

May 24th, 2017

As a marketer, data science is your secret weapon.

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A Tale of Two Charts: Taking A Second Look at the Box Office

May 5th, 2017

Charts can tell stories that mere words cannot -- a point we can show you by way of example: Let's start with the most successful films of 2017, as tabulated by TheNumbers.com, and put it in two different charts. Each box office graphic will tell a different story about the same data. One appears above and one will show up halfway down this page.

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How to Score Truly Awesome Survey Data

March 27th, 2017

Are you all set to create your survey and excited about the insights that your survey data will reveal about your customers or your business? It can sometimes be daunting to know where to start when first setting out to create an ideal survey with actionable, insightful results. The more effort you put into the planning a survey, the better the data it will yield. Start by contemplating your goals and target audience so you can ask the best questions.

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How to Use DataHero for Marketo Insights

March 17th, 2017

Not that long ago just using marketing automation software might have put you ahead of the pack, but now you need deeper insights to stand out. It takes more than simple segmentation to run a killer marketing campaign.

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4 Reasons Why Excel Junkies Love the Cloud

March 1st, 2017

A lot of us in the data world, whether we like to admit it or not, are still incredibly dependent on Excel, even with all the fancy new tools out there at our disposal. We get it. Excel is the unifying variable for a lot of cloud services; I can’t think of a service that doesn’t allow you to export information to Excel. <

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Content Marketing Analytics Made Simple

December 17th, 2016

“Ban the word blog. It makes it seem frivolous, when it’s actually critical. Call it your info site or something,” says David Meerman Scott, renowned marketing and sales strategist. How do marketers ensure they’re optimizing this crucial part of their strategy? Furthermore, how do they communicate its importance to the rest of the organization or their clients? The answer is by creating easy content marketing analytics that you can regularly monitor and measure. Read More >

Analyze Zendesk Support Data in DataHero

June 24th, 2014

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