Many people were certain that Hillary Clinton was going to win the presidential election, but their assumptions were based on polling data reports, not data analysis.Read More >
Star Trek fans know that Captain Kirk is decisive and acts on his gut feelings. Sometimes he’s right, but other decisions lead to disaster.Read More >
Measure everything. It's likely that this is the first mantra you heard, and the one that's most often repeated. That's because, in the world of building, marketing, and selling a product, no one piece of advice is more important. Making decisions without data is business suicide. But who own's company data?
As a marketer, data science is your secret weapon.Read More >
Charts can tell stories that mere words cannot -- a point we can show you by way of example: Let's start with the most successful films of 2017, as tabulated by TheNumbers.com, and put it in two different charts. Each box office graphic will tell a different story about the same data. One appears above and one will show up halfway down this page.Read More >
Are you all set to create your survey and excited about the insights that your survey data will reveal about your customers or your business? It can sometimes be daunting to know where to start when first setting out to create an ideal survey with actionable, insightful results. The more effort you put into the planning a survey, the better the data it will yield. Start by contemplating your goals and target audience so you can ask the best questions.Read More >
Not that long ago just using marketing automation software might have put you ahead of the pack, but now you need deeper insights to stand out. It takes more than simple segmentation to run a killer marketing campaign.Read More >
A lot of us in the data world, whether we like to admit it or not, are still incredibly dependent on Excel, even with all the fancy new tools out there at our disposal. We get it. Excel is the unifying variable for a lot of cloud services; I can’t think of a service that doesn’t allow you to export information to Excel. <Read More >
“Ban the word blog. It makes it seem frivolous, when it’s actually critical. Call it your info site or something,” says David Meerman Scott, renowned marketing and sales strategist. How do marketers ensure they’re optimizing this crucial part of their strategy? Furthermore, how do they communicate its importance to the rest of the organization or their clients? The answer is by creating easy content marketing analytics that you can regularly monitor and measure.
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