Content Marketing Analytics Made Simple

December 17th, 2016

“Ban the word blog. It makes it seem frivolous, when it’s actually critical. Call it your info site or something,” says David Meerman Scott, renowned marketing and sales strategist. How do marketers ensure they’re optimizing this crucial part of their strategy? Furthermore, how do they communicate its importance to the rest of the organization or their clients? The answer is by creating easy content marketing analytics that you can regularly monitor and measure. Read More >

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