What’s the Difference Between DataHero and Its Cloud Competitors?

May 12th, 2017

Startups and small companies have every reason to question whether the buzzphrase "big data" is too much, too soon -- even though they need to make data-driven decisions just like larger or more mature companies.

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E-Commerce Problems? Solve Them With the Right Analytics

March 10th, 2017

E-commerce sites don’t suffer from a lack of choices for data analytics. The bigger challenge is deciding which figuring out which metrics to focus on in order to improve your bottom line, when there's oodles of data coming from the point of sale, marketing tools, and your support desk. Creating a clear and understandable dashboard can answer all your most critical questions in one place so you can refer back to them with ease.

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4 Reasons Why Excel Junkies Love the Cloud

March 1st, 2017

A lot of us in the data world, whether we like to admit it or not, are still incredibly dependent on Excel, even with all the fancy new tools out there at our disposal. We get it. Excel is the unifying variable for a lot of cloud services; I can’t think of a service that doesn’t allow you to export information to Excel. <

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4 Charts You Need to Optimize Your AdWords ROI

December 10th, 2016

There's one basic question that marketers continue to ask over and over again when trying to understand their Google AdWords ROI:

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Optimizing Your AdWords Marketing Funnel

December 7th, 2015

Optimizing your AdWords marketing funnel is an iterative process that requires taking a look at your underlying AdWords analytics, reviewing insights from the data, and tweaking accordingly. While this may sound daunting, DataHero makes it easy to get faster insights from your Google AdWords data through our AdWords data connector - making it one-click easy to import your AdWords data and create charts, reports, and dashboards on your AdWords marketing funnel.

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AdWords Analytics For PPC Marketers

June 16th, 2015

Data from your AdWords campaigns is critical to optimizing them and ensuring your PPC budget is as lean and efficient as possible. Whether you manage AdWords analytics for multiple clients at an agency or you manage AdWords in-house, the platform is likely a cornerstone in your digital marketing initiatives. The problem is, most of us have a hard time visualizing what this giant table of information lays out for you. Dig any further into each campaign, ad group and ad, and it gets even worse. It’s incredibly difficult to pull insights out of just a table of data.

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