7 Pay-Per-Click Ad Myths Costing You a Fortune

April 14th, 2017

Pay-per-click (PPC) advertising strategies continue to evolve -- but all too often people hang on to practices that have become obsolete. And some advertisers lack real data to support some of their beliefs about how users interact with online ads. <

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4 Charts You Need to Optimize Your AdWords ROI

December 10th, 2016

There's one basic question that marketers continue to ask over and over again when trying to understand their Google AdWords ROI:

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Optimizing Your AdWords Marketing Funnel

December 7th, 2015

Optimizing your AdWords marketing funnel is an iterative process that requires taking a look at your underlying AdWords analytics, reviewing insights from the data, and tweaking accordingly. While this may sound daunting, DataHero makes it easy to get faster insights from your Google AdWords data through our AdWords data connector - making it one-click easy to import your AdWords data and create charts, reports, and dashboards on your AdWords marketing funnel.

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AdWords Analytics For PPC Marketers

June 16th, 2015

Data from your AdWords campaigns is critical to optimizing them and ensuring your PPC budget is as lean and efficient as possible. Whether you manage AdWords analytics for multiple clients at an agency or you manage AdWords in-house, the platform is likely a cornerstone in your digital marketing initiatives. The problem is, most of us have a hard time visualizing what this giant table of information lays out for you. Dig any further into each campaign, ad group and ad, and it gets even worse. It’s incredibly difficult to pull insights out of just a table of data.

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