[Infographic] Business Analytics vs Business Intelligence

August 23rd, 2017

Last week we went over the difference between reporting and analysis, but what is business intelligence? Pepperdine University shared with us the below infographic. Have a look and read the rest of their article here. <

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3 Ways BI Will Save Your Agency Analytics

November 3rd, 2016

Agencies are under constant pressure to justify spend and prove the ROI of their initiatives. Because clients have access to more data than ever before, they’re asking a lot of questions tied to analytics. Agencies need to be prepared to not only answer those questions, but derive business decisions from the client metrics. How do agencies ensure they’re ahead of the analytics game and give their clients the competitive edge they need? <

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