Facebook advertisers, take note: we now have a connection available with the advertising dashboard on the world's largest social network. Enabling the connection lets you visualize more details about Facebook ad performance than what you can see in the native insights on the site. This becomes all the more revelatory when you overlay the connection with Google Analytics.Read More >
We get it. Sales can be a high pressure place to be. There are months when you fear your department won’t hit their number, and you’re not adapting to market shifts quickly enough. There are also months when you sail through your goals and your sales department can do no wrong. How do we ensure that you have more sailing months and fewer sinking months? Analytics will help you identify where your team can improve, and what successes you need to replicate. These quick steps will ensure that you’re knowledgeable on how your team is performing and empowering your sales reps to make the right data-driven decisions. ERead More >
For a lot of sales reps, closing deals means travel. Travel means being away from the convenience of a computer, but it doesn’t have to mean sacrificing access to the sales analytics you need to close those deals. Keeping tabs on just a few important metrics while you’re in the field will mean faster and better-informed decisions to keep those closed deals rolling in. You’ll have this analysis in hand within a few clicks. So here’s the skinny, this blog will fly by so fast you can read it on your train ride into work. LeaRead More >
Sales managers and directors have access to more data than ever before, and they need answers from it faster than ever before. How do you ensure your team is making data-driven decisions on the right data? How do you get to those data-driven decisions faster? It’s actually easier than you think, and just requires looking at the right data, making sure everyone has access to the data analysis, and not treating your sales data like it’s in a vacuum.
We know that customer support is an important aspect of any business, contributing to customer satisfaction, retention, and most importantly, sales. By merging datasets from a customer support service and a CRM system, you can see how customer support responses contribute directly to sales efforts. Here are some best practices on how to leverage integrated customer support analytics with sales data for your fast-growing business.Read More >
As a sales manager, you focus on KPIs to keep your team on track, but it’s important to focus not only on “lagging” KPIs, but also on “leading” KPIs. These are KPIs like calls per week, or rate of follow up contact. Leading KPIs are the driving factors that will contribute to your pipeline in the future. Monitoring those now gives you time to correct any issues in your pipeline before opportunities are already developed. (If you want to learn more about the differences between leading and lagging KPIs, check out this post from Salesforce).
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