4 Charts You Need to Optimize Your AdWords ROI

December 10th, 2016

There's one basic question that marketers continue to ask over and over again when trying to understand their Google AdWords ROI:

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How Data Visualization Will Change Your Marketing

October 8th, 2016

Not many of us can pull out any meaningful trends or patterns from a table of data. Most of us need to explore it visually before we can find anything useful. That’s where reporting and data visualization comes in. Marketers today also have more access to data than ever before. Yet, the main concern for most marketers is proving the ROI of marketing, according to HubSpot’s yearly survey. Connecting results to your marketing spend is the indisputable way to prove marketing’s ROI and will go a long way in securing more budget as well. This is where marketing data visualization comes in. Read More >

Easy Cohort Analysis For Your Marketing Data

October 1st, 2016


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7 Agency Metrics For A New Client Relationship

August 18th, 2016

Right off the bat you want to set some structure around your relationship with a new client. These key metrics will help you establish a foundation on which to build future programs. It also ensures that your clients know that you’re not only about vanity metrics, but that you have their core business initiatives in your sights.

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Optimizing Your AdWords Marketing Funnel

December 7th, 2015

Optimizing your AdWords marketing funnel is an iterative process that requires taking a look at your underlying AdWords analytics, reviewing insights from the data, and tweaking accordingly. While this may sound daunting, DataHero makes it easy to get faster insights from your Google AdWords data through our AdWords data connector - making it one-click easy to import your AdWords data and create charts, reports, and dashboards on your AdWords marketing funnel.

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5 Ways To Increase Ad Click Through Rates This Holiday Season

November 19th, 2015


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Black Friday Guide for Marketers (Infographic)

November 17th, 2015


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Measuring A/B Testing with Google Analytics

June 25th, 2015

GA Tools like Optimizely are great for setting up and running A/B tests, but don’t provide much in-depth analysis for other metrics. They also provide the data in a silo. One test may yield more sign ups, but lead to lower revenue or less engagement. By integrating Optimizely and Google Analytics, you can pull Optimizely’s test data into DataHero and visualize the entire funnel, with all the metrics that matter to your business. Pu

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A Data-Driven Marketing Plan in 5 Easy Steps

June 18th, 2015


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AdWords Analytics For PPC Marketers

June 16th, 2015

Data from your AdWords campaigns is critical to optimizing them and ensuring your PPC budget is as lean and efficient as possible. Whether you manage AdWords analytics for multiple clients at an agency or you manage AdWords in-house, the platform is likely a cornerstone in your digital marketing initiatives. The problem is, most of us have a hard time visualizing what this giant table of information lays out for you. Dig any further into each campaign, ad group and ad, and it gets even worse. It’s incredibly difficult to pull insights out of just a table of data.

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