You know that Marketo offers a wealth of information about your marketing efforts -- but how do you get the most out of this data so you can make decisions to drive your marketing forward? <Read More >
Pay-per-click (PPC) advertising strategies continue to evolve -- but all too often people hang on to practices that have become obsolete. And some advertisers lack real data to support some of their beliefs about how users interact with online ads. <Read More >
E-commerce sites don’t suffer from a lack of choices for data analytics. The bigger challenge is deciding which figuring out which metrics to focus on in order to improve your bottom line, when there's oodles of data coming from the point of sale, marketing tools, and your support desk. Creating a clear and understandable dashboard can answer all your most critical questions in one place so you can refer back to them with ease.Read More >
There’s likely enough marketing metrics in your department to drown you and each of your colleagues. Here's how to zero in on the measurements that allow you to see where the real revenue is coming from and double down on it.
“Ban the word blog. It makes it seem frivolous, when it’s actually critical. Call it your info site or something,” says David Meerman Scott, renowned marketing and sales strategist. How do marketers ensure they’re optimizing this crucial part of their strategy? Furthermore, how do they communicate its importance to the rest of the organization or their clients?
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How can I track overall impressions and spend?Read More >
Optimizing your AdWords funnel is an iterative process that requires taking a look at the analytics, and tweaking accordingly.Read More >
Not many of us can pull out any meaningful trends or patterns from a table of data. Most of us need to explore it visually before we can find anything useful. That’s where reporting and data visualization comes in. Marketers today also have more access to data than ever before. Yet, the main concern for most marketers is proving the ROI of marketing, according to HubSpot’s yearly survey. Connecting results to your marketing spend is the indisputable way to prove marketing’s ROI and will go a long way in securing more budget as well. This is where marketing data visualization comes in. Read More >
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