Get Insights To Fuel Data-Driven Marketing

March 26th, 2018

You've heard the term already. Data-Driven Marketing has taken over. And of course it makes sense - taking advantage of actionable data insights based on user behavior and 3rd party data to determine, and possibly predict, future actions and outcomes seems to be a no brainer.

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How To Make the Most of Your Marketo Data

May 1st, 2017

You know that Marketo offers a wealth of information about your marketing efforts -- but how do you get the most out of this data so you can make decisions to drive your marketing forward? <

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10 Marketing Certifications To Power Up Your Career

April 21st, 2017

eYou’ve probably seen your connections on LinkedIn stating they have digital marketing certifications from a number of different software vendors. But have you ever found yourself wondering whether any of these certifications are worth the effort or cost?
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7 Pay-Per-Click Ad Myths Costing You a Fortune

April 14th, 2017

Pay-per-click (PPC) advertising strategies continue to evolve -- but all too often people hang on to practices that have become obsolete. And some advertisers lack real data to support some of their beliefs about how users interact with online ads. <

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We’re Facebook Official — How to Chart ROI on Social Media

March 31st, 2017

Facebook advertisers, take note: we now have a connection available with the advertising dashboard on the world's largest social network. Enabling the connection lets you visualize more details about Facebook ad performance than what you can see in the native insights on the site. This becomes all the more revelatory when you overlay the connection with Google Analytics.

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E-Commerce Problems? Solve Them With the Right Analytics

March 10th, 2017

E-commerce sites don’t suffer from a lack of choices for data analytics. The bigger challenge is deciding which figuring out which metrics to focus on in order to improve your bottom line, when there's oodles of data coming from the point of sale, marketing tools, and your support desk. Creating a clear and understandable dashboard can answer all your most critical questions in one place so you can refer back to them with ease.

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The Marketing Metrics Your Team Can’t Afford to Ignore

February 17th, 2017

There’s likely enough marketing metrics in your department to drown you and each of your colleagues. Here's how to zero in on the measurements that allow you to see where the real revenue is coming from and double down on it.  Read More >

Content Marketing Analytics Made Simple

December 17th, 2016

“Ban the word blog. It makes it seem frivolous, when it’s actually critical. Call it your info site or something,” says David Meerman Scott, renowned marketing and sales strategist. How do marketers ensure they’re optimizing this crucial part of their strategy? Furthermore, how do they communicate its importance to the rest of the organization or their clients? Read More >

4 Charts You Need to Optimize Your AdWords ROI

December 10th, 2016

How can I track overall impressions and spend? 

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Optimizing Your AdWords Marketing Funnel

December 7th, 2016

Optimizing your AdWords funnel is an iterative process that requires taking a look at the analytics, and tweaking accordingly.

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