The 5 Hottest SaaS IPOs in 2018

September 5th, 2018

Like the end of summer weather here in Santa Monica, the SaaS IPO market in 2018 has been hot! While the overall numbers for technology IPOs are down compared to previous bull markets -- with the rise of unicorn private market valuations and blockbuster M&A deals -- the SaaS IPO market in 2018 has had several longtime stalwarts finally file their public market debuts. Many of these SaaS companies are households names, and cloud-based service providers that businesses rely on to run everything from marketing to sales to HR to customer success. Indeed, many of the largest SaaS IPO's of the year are longtime DataHero partners as well and we're proud to work with such a talented group of companies.

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Slowdown in SaaS: Do sales slow during the summer?

July 11th, 2018

It's approaching mid-July here in Santa Monica, where DataHero is based. Which means that the beaches are crowded and tourists are busy taking bird scooters to their next coastal destination. Add to that the fact that the World Cup is entering the late stages, Wimbledon is shaping up to be an exciting battle for this year's winners, and one can't help but wonder if this all leads to a slowdown in SaaS sales and general business activity during the summer months.

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How to Merge Surveys in SurveyMonkey

January 28th, 2018

So, you've successfully created and administered multiple surveys in SurveyMonkey to the same set of respondents and now you want to merge those results to get a combined view of your respondents' views.

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A Star Wars Feature: Does Your Latest Financial Data Stack Up?

December 23rd, 2017

Making sense of financial data can be one of the hardest but also most impactful exercises in determining future actions. As the latest Star Wars feature, The Last Jedi, has already racked up more than $650 million in worldwide box office sales, we thought we'd take a look at how it stacks up against previous films in the franchise.

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Financial Data Tells The Real Story of Your Business: DataHero+Quickbooks Online

August 28th, 2017

Zirtual, a virtual assistant startup with over 400 employees and $5.5 million in funding, closed their doors overnight because they made a financial data mistake that could have easily been avoided.

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The Difference Between Reporting and Analysis and Why it Matters

August 14th, 2017

Many people were certain that Hillary Clinton was going to win the presidential election, but their assumptions were based on polling data reports, not data analysis.

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The Science Behind Gut Feelings and Making Data-Driven Decisions

July 31st, 2017

Star Trek fans know that Captain Kirk is decisive and acts on his gut feelings. Sometimes he’s right, but other decisions lead to disaster.

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Self-Service Big Data Analytics Made Incredibly Easy

July 17th, 2017

There are several ways to manage your big data—you can invest more in IT and hire a team of data engineers to write SQL queries. But that means that it's taking days or even weeks just to generate a report.

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Why Everyone On Your Team Needs to Understand Your Company Data

July 10th, 2017

Measure everything. It's likely that this is the first mantra you heard, and the one that's most often repeated. That's because, in the world of building, marketing, and selling a product, no one piece of advice is more important. Making decisions without data is business suicide. But who own's company data?

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Get the Most Out of Facebook using MailChimp Facebook Ads

June 20th, 2017

Getting up and running with Facebook ads can be a pain. It's expected that you'll spend significant amounts of money showing your ads to the wrong audiences before you ever start getting a real return. Even then, it's a constant struggle to refine your targeting criteria and improve your ROI.

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