Marketo Analytics & Reporting
DataHero has had a longstanding partnership with Marketo, the leading marketing automation tool. With the power of Marketo's marketing automation paired with DataHero's industry leading easy to use analytics and reporting platform, you can quickly and easily dig deeper into your marketing data with DataHero and analyze your marketing funnel from start to finish.
Read More >We’re Facebook Official — How to Chart ROI on Social Media
Facebook advertisers, take note: we now have a connection available with the advertising dashboard on the world's largest social network. Enabling the connection lets you visualize more details about Facebook ad performance than what you can see in the native insights on the site. This becomes all the more revelatory when you overlay the connection with Google Analytics.
Read More >How to Score Truly Awesome Survey Data
Are you all set to create your survey and excited about the insights that your survey data will reveal about your customers or your business? It can sometimes be daunting to know where to start when first setting out to create an ideal survey with actionable, insightful results. The more effort you put into the planning a survey, the better the data it will yield. Start by contemplating your goals and target audience so you can ask the best questions.
Read More >E-Commerce Problems? Solve Them With the Right Analytics
E-commerce sites don’t suffer from a lack of choices for data analytics. The bigger challenge is deciding which figuring out which metrics to focus on in order to improve your bottom line, when there's oodles of data coming from the point of sale, marketing tools, and your support desk. Creating a clear and understandable dashboard can answer all your most critical questions in one place so you can refer back to them with ease.
Read More >4 Reasons Why Excel Junkies Love the Cloud
A lot of us in the data world, whether we like to admit it or not, are still incredibly dependent on Excel, even with all the fancy new tools out there at our disposal. We get it. Excel is the unifying variable for a lot of cloud services; I can’t think of a service that doesn’t allow you to export information to Excel. <
Read More >The Marketing Metrics Your Team Can’t Afford to Ignore
There’s likely enough marketing metrics in your department to drown you and each of your colleagues. Here's how to zero in on the measurements that allow you to see where the real revenue is coming from and double down on it.
Content Marketing Analytics Made Simple
“Ban the word blog. It makes it seem frivolous, when it’s actually critical. Call it your info site or something,” says David Meerman Scott, renowned marketing and sales strategist. How do marketers ensure they’re optimizing this crucial part of their strategy? Furthermore, how do they communicate its importance to the rest of the organization or their clients? The answer is by creating easy content marketing analytics that you can regularly monitor and measure.
A New Era For Data Visualizations
Interactive visualizations are taking hold, marking a new era for how people interact with data. They allow users to plot their data in real-time to draw their own conclusions. While the draw may be centered on the ability to explore and discover, what is most appealing is that people don’t need the brain of a mathematician to discover what lies behind the data. Through interactive visualizations, we are able to easily consume data to discover new findings: we are able to experience data analysis in new and improved way.
Read More >4 Charts You Need to Optimize Your AdWords ROI
There's one basic question that marketers continue to ask over and over again when trying to understand their Google AdWords ROI:
Read More >Introducing Dashboard Filters From DataHero
DataHero now allows you to create a date filter that applies to all the charts in your dashboard. Turn on the filter directly from your dashboard to apply it across multiple data sources and charts simultaneously.
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