The DataHero Blog

Visualizing Your Microsoft (Bing) Ads Data

April 10th, 2020

The DataHero MS Ads Data Connector is Now Live

DataHero is excited to announce the release of our new Microsoft Ads Data Connector. This new connector will allow you to connect your Microsoft Ads (formerly Bing) with DataHero so that you can pull your data in quickly, easily, and automatically, to create powerful data visualizations.

There’s no question that Google Ads (formerly Adwords) is a giant in the world of Search. But that doesn’t mean your campaigns should be locked-in to just one platform! There are benefits to advertising on many of the other Search and Social media platforms. For many agencies, this means including Microsoft Ads into their campaigns.

We’ve been working hard to make sure that marketers have access to all of their data at their fingertips and now you can pull in MS Ads data seamlessly and automatically with our new Microsoft Ads Data Connector.

Cross-Platform Data At Your Fingertips

Whether it’s a new platform or you’re a seasoned pro, you want to make sure that you’re getting the best return on your ad spend. Often viewing these performance metrics from inside the campaign platform can be clunky and non-intuitive. More bluntly, it is a major hassle jumping from platform to platform to get a feel for how things are performing. With DataHero you can build out visually appealing and data-driven charts and dashboards to help you monitor your performance all in one location. DataHero helps you keep your campaigns running at the highest level. You can check out, all of the platforms we currently have connections built out for on the DataHero Connections page.

Every marketer knows that to be successful, you have to be data-driven. With changes in ad auction systems and algorithms practically every day, you can’t solely rely on institutional knowledge to drive your online marketing strategies. In order to be data-driven, you have to have the right data available to you, at the right time, in the right way. We have found that relying on the ad platforms themselves was not the most efficient way to consume or present data. So we developed a connector for Microsoft Ads that allows you to pull in ad data and visualize it in any way that you want. You can have data from multiple platforms sitting side by side, to see in a single glance, the performance from all of your marketing platforms.

If you aren’t currently building your data visualizations in DataHero you can sign up for a 14-day free trial to give you a taste of what you can do with our data connectors. We are constantly building new connectors. Currently, we are focusing on building out a full suite of marketing platform connectors to make sure that agencies and other marketers have the data they need, to make the best decisions for their campaigns.

By Rob Parsons

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