The DataHero Blog

Monitor Your Metrics with Business Dashboards

July 2nd, 2018

At DataHero, we are often asked for help in creating easy to use, professional-looking, and affordable business dashboards. Sometimes it’s for internal purposes – getting the sales team aligned to hit quarterly sales goals, reviewing marketing spend and campaign ROI, or sharing business KPIs with the broader company. Other times, it’s for external audiences – putting together a client metrics dashboard, delivering automated marketing reports for ongoing campaigns, or showcasing the results of a customer project.

Regardless of the use case, business dashboards are a critical component of how businesses communicate and function in today’s data-driven and distributed team-oriented business environment. Yet, even though there are several tools in the marketplace today to create business dashboards, customer still often times struggle in finding a solution that balances the level of data analytics and data segmentation that yields real insights, with the ease of use of a self-serve data analytics product meant for business users, not data scientists.

And that’s the exact area that DataHero focuses on with our data analytics, reporting, and business dashboard solution. DataHero makes it easy for sales, marketing, and customer success departments to take ownership over their key metrics.

 

marketing-dashboard

 

The first step in any successful business dashboard tool is the ease of use in getting your siloed business data imported all into one place. DataHero’s 40+ data connectors make it a one-click process to authenticate with your 3rd party data services and cloud storage providers and import your data into the platform. DataHero also gives you the flexibility to import in just the datasets from a specific data source that are relevant to what you’re looking for – so you can focus just on the data you want to analyze and display.

The second step is the ease of use in creating customizable charts and data visualizations to segment, analyze, and showcase the exact metrics and trends that you’re looking to display with your data. Often times, data dashboarding tools in the market will provide high level canned templates, which just brush the surface when it comes to the metrics and KPIs that truly drive your business forward. Of course, it’s also important to consider the volume of information that you put in a business dashboard in order to keep it relevant and effective. A general rule here is that if you find yourself skipping over or consistently disregarding a chart or metric within your dashboard, get rid of it.

 

DataHero Traffic Analysis for Client ABC

The last consideration for your business dashboards is the flexibility of creating unlimited charts and unlimited dashboards for your business. Keeping your dashboards focused is a key component of communicating results or metrics with your audience. If you’re finding yourself over-complicating a business dashboard with too much information or across several different areas, considering breaking it up into overview dashboards that have high level metrics, and deep-dive dashboards that are more focused on the deeper insights and backup analysis from your data.

 

hubspot-datahero-dashboards

 

If you haven’t had a chance yet to try out DataHero for creating and sharing business dashboards, sign up for a free 14 day trial and let us know what you think!

By Alex Hsi

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