The DataHero Blog

Get Insights To Fuel Data-Driven Marketing

March 26th, 2018

You’ve heard the term already. Data-Driven Marketing has taken over. And of course it makes sense – taking advantage of actionable data insights based on user behavior and 3rd party data to determine, and possibly predict, future actions and outcomes seems to be a no brainer.

And indeed, in today’s competitive sales and marketing landscape, it’s getting increasingly difficult for general, canned marketing campaigns or sales outreach to break through the noise. Which explains why Data-Driven Marketing has taken off as a critical component of a well-executed sales and marketing team.

However, as is often the case, getting those insights quickly and easily can be easier said than done. Pulling together data from multiple, disparate 3rd party solutions and getting CRM data to align with customer and billing data as well as customer support and site interaction data can be overwhelming. Even large enterprises with virtually limitless resources struggle with this – which makes it even hard for small and medium sized businesses, who are all using the same number of cloud services and tools these days, to get insights from their data that can be leveraged for Data-Driven Marketing efforts.

Enter DataHero. DataHero is the fastest, easiest way to get insights from your data with one-click built-in connectors to over 36+ common 3rd party services including Hubspot, Salesforce, Marketo, Intercom, Zendesk, and SurveyMonkey.

DataHero makes it easy to connect your data and combine datasets across multiple services for actionable, cross-object reporting. For instance, connect Hubspot Contacts and Intercom Users to get a unified view of which contacts in your Deals pipeline are actually coming to the site and interacting with the product through the sales process.

 

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Tie Session Data, Last Seen Dates, and Event-Driven Intercom Tags to your core Hubspot Contacts information to enhance your lead scoring, ranking, and prospecting information for your sales teams. DataHero’s easy, drag-and-drop data analytics platform makes it simple to quickly and easily dive into the end-to-end user details you want across your sales, marketing, and customer success touchpoints.

 

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Go beyond the out-of-the-box capabilities of your 3rd party services providers to really dive into the data that will help your sales and marketing teams better track and target potential prospects. DataHero allows you to drill down further into your data, without the bulky setup and advanced data analyst requirements of other platforms – so you can get insights faster.

DataHero Deal Prospects by Zip Code

 

As Data-Driven Marketing becomes more pervasive across companies, business users will begin to take greater and greater direct ownership over leveraging data to drive sales and marketing impact. While the days of being blind to the underlying data are thankfully behind us, the days of fully depending on a BI or data team to provide data-driven insights are also fast disappearing, requiring more nimble and easy to use tools to provide value to the market.

Have a specific dataset or data-driven marketing campaign you’re looking to get further insights from? Give us a shout and we’ll be happy to help take a look.

By Helen Yu

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