We’re Facebook Official — How to Chart ROI on Social Media

March 31st, 2017

Facebook advertisers, take note: we now have a connection available with the advertising dashboard on the world's largest social network. Enabling the connection lets you visualize more details about Facebook ad performance than what you can see in the native insights on the site. This becomes all the more revelatory when you overlay the connection with Google Analytics.

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How to Score Truly Awesome Survey Data

March 27th, 2017

Are you all set to create your survey and excited about the insights that your survey data will reveal about your customers or your business? It can sometimes be daunting to know where to start when first setting out to create an ideal survey with actionable, insightful results. The more effort you put into the planning a survey, the better the data it will yield. Start by contemplating your goals and target audience so you can ask the best questions.

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How to Use DataHero for Marketo Insights

March 17th, 2017

Not that long ago just using marketing automation software might have put you ahead of the pack, but now you need deeper insights to stand out. It takes more than simple segmentation to run a killer marketing campaign.

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E-Commerce Problems? Solve Them With the Right Analytics

March 10th, 2017

E-commerce sites don’t suffer from a lack of choices for data analytics. The bigger challenge is deciding which figuring out which metrics to focus on in order to improve your bottom line, when there's oodles of data coming from the point of sale, marketing tools, and your support desk. Creating a clear and understandable dashboard can answer all your most critical questions in one place so you can refer back to them with ease.

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Plug In Dropbox and You Can Chart Anything

March 7th, 2017

If you use Dropbox as your go-to cloud storage system, you store all your data there so you can access it from any device, whether you're pulling it from Google Analytics or your accounting platform. But there's one problem — whenever you want to analyze and compare two or more datasets together, you have to create a whole new file.

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4 Reasons Why Excel Junkies Love the Cloud

March 1st, 2017

A lot of us in the data world, whether we like to admit it or not, are still incredibly dependent on Excel, even with all the fancy new tools out there at our disposal. We get it. Excel is the unifying variable for a lot of cloud services; I can’t think of a service that doesn’t allow you to export information to Excel. <

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