The DataHero Blog

4 Charts You Need to Optimize Your AdWords ROI

December 10th, 2016

There’s one basic question that marketers continue to ask over and over again when trying to understand their Google AdWords ROI:

How can I track overall AdWords impressions and spend? 

Of course, it’s easy to see why this is incredibly important. Visualizing monthly impressions and cost is paramount to ensuring you’re staying within budget and maximizing marketing spend. However, this question doesn’t make sense to answer manually over and over again, through a combination of spreadsheets and file exports.

With DataHero, we’ve built a direct data connector to Google AdWords, making it incredibly efficient and easy to track and analyze your AdWords ROI. Below, here are 4 charts you can easily create with DataHero and automatically update that provide insights into your AdWords ROI:




Which campaigns are performing best?
Break impressions down by campaign to see which are garnering the most attention.  




How can I optimize campaigns by day of the week or hour of the day? 

Chart visits,  interactions, or goal conversions by day of the week or hour of the day to determine which times are most profitable for your company and when to decrease spend.



How closely do ads match keywords and search phrases? 

Know exactly when you’re ads are appearing, based on match type like broad, exact, or phrase. This will let you know how close you are to the actual keywords users are searching for.



Import your AdWords data into DataHero to slice and dice in depth, then compare it side by side with data from Google Analytics, HubSpot, and other cloud services you’re already using. DataHero makes it easy to combine datasets across more than one data source, so you can put together a complete view of your marketing ROI. Seamlessly combine charts with the style guide and color commentary you need in order to create professional reports or dashboards that you can easily share with teams and clients.




Get started today with a free 14 day trial of DataHero and start creating charts, reports, and dashboards of your AdWords data that can help you drive your AdWords ROI.

By Kelli Simpson

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