“Ban the word blog. It makes it seem frivolous, when it’s actually critical. Call it your info site or something,” says David Meerman Scott, renowned marketing and sales strategist. How do marketers ensure they’re optimizing this crucial part of their strategy? Furthermore, how do they communicate its importance to the rest of the organization or their clients? The answer is by creating easy content marketing analytics that you can regularly monitor and measure.
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Interactive visualizations are taking hold, marking a new era for how people interact with data. They allow users to plot their data in real-time to draw their own conclusions. While the draw may be centered on the ability to explore and discover, what is most appealing is that people don’t need the brain of a mathematician to discover what lies behind the data. Through interactive visualizations, we are able to easily consume data to discover new findings: we are able to experience data analysis in new and improved way.Read More >
There's one basic question that marketers continue to ask over and over again when trying to understand their Google AdWords ROI:Read More >
DataHero now allows you to create a date filter that applies to all the charts in your dashboard. Turn on the filter directly from your dashboard to apply it across multiple data sources and charts simultaneously.Read More >
As service providers, marketing agencies face unrelenting pressure on many fronts. Pressure to secure clients, pressure to perform for those clients, pressure to fend off competitors who claim they can do better, pressure to produce ROI.Read More >
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