Measuring A/B Testing with Google Analytics

June 25th, 2015

GA Tools like Optimizely are great for setting up and running A/B tests, but don’t provide much in-depth analysis for other metrics. They also provide the data in a silo. One test may yield more sign ups, but lead to lower revenue or less engagement. By integrating Optimizely and Google Analytics, you can pull Optimizely’s test data into DataHero and visualize the entire funnel, with all the metrics that matter to your business. Pu

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A Data-Driven Marketing Plan in 5 Easy Steps

June 18th, 2015

MARKETING PLAN

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AdWords Analytics For PPC Marketers

June 16th, 2015

Data from your AdWords campaigns is critical to optimizing them and ensuring your PPC budget is as lean and efficient as possible. Whether you manage AdWords analytics for multiple clients at an agency or you manage AdWords in-house, the platform is likely a cornerstone in your digital marketing initiatives. The problem is, most of us have a hard time visualizing what this giant table of information lays out for you. Dig any further into each campaign, ad group and ad, and it gets even worse. It’s incredibly difficult to pull insights out of just a table of data.

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The Countries That Drink The Most Coffee (Infographic)

June 12th, 2015

Because we love our coffee here at DataHero, we decided to take a look at which countries that drink the most coffee, how the US stacks up against other countries around the world, and why. We’ll see which country tops all others in consumption per capita, why Japanese coffee drinkers pay such high prices for their coffee, and why the US isn’t as coffee-addicted as you probably thought. Read More >

Customer Support Analytics – The Ultimate Guide

June 9th, 2015

CUSTOMER SUPPORT

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5 Things Successful Startups Need

June 4th, 2015

startup-1 We know that startups at their core need three things: money, customers, and talent. That’s certainly not all they need though, and how do startups acquire all those things? Here are some of the things we think contribute to a healthy and successful startup and those three core goals.

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Getting Started In DataHero: Best Practices

June 2nd, 2015

Getting Started in DataHero DataHero is an analytics service that has a pretty simple goal: to allow anyone, even non-analysts, to understand their data. What does that mean for you, the business user? It means you won’t need to request that custom integrations be built for you, that you won’t need to ask Steve in IT to update that report for you, and that you won’t need to add another chart to your email attachments again. C

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