The DataHero Blog

Agency Analytics Made Easy

May 21st, 2015

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To deliver maximum value to clients, agencies are growing ever more dependent on collecting the right data, sussing out key insights, and communicating them back to clients. This means many agencies are using multiple tools that will get the job done in the most efficient way possible, and then pulling that data into Excel to generate reports. By the time you actually get this static data to the client, it’s likely out of date and rendered useless. Luckily that’s not the only analytics solution available to agencies today.

A Tool Your Whole Agency Can Use

You can visualize data from Hubspot, Salesforce, Google Analytics and more, all within the same interface, monitoring the same KPIs, and getting everyone speaking the same language. DataHero is built for analysts and non-analysts alike, so you everyone within your agency can create charts with confidence.

Visualize Metrics From Multiple Sources

Whether you’re tracking customer engagement, site behavior or campaign performance, you’re likely using a few different tools. Combine data across services like Salesforce or Hubspot to visualize your clients’ entire funnel. See how various initiatives impact one another by keeping all these insights in one place, automatically updated, and easily shareable with clients. Elyse Meyer, founder of Prism Global Marketing Solutions says “DataHero will enable us to deliver client-facing charts and dashboards that provide key metrics from Hubspot and other cloud services. This allows our clients to quickly visualize the impact of our marketing efforts on their business, while integrating key sales and marketing data from a variety of different channels.”

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Facilitate Communication

Reduce the deluge of email between you and your clients by facilitating easy communication directly with shareable dashboards. You can build the dashboards for your clients based on the KPIs agreed upon, then share them in view-only dashboards to facilitate brainstorming, collaboration and communication. Hold fewer meetings to go over the most recent analytics in a Powerpoint, and instead allow your clients to check your most recent analytics findings within the shared dashboard. With fewer back-and-forths through email and presentations, you and your clients can focus on what really matters.

To help you deliver value to your clients, DataHero has announced agency pricing so you can create analytics dashboards that you can seamlessly share with your clients. If you’re ready to start streamlining your analytics process for your clients, check out DataHero’s agency pricing to get started.

 

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By Kelli Simpson

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