The Art of Visualizing Data to Find Actionable Insights

February 26th, 2015

ACTIONABLE INSIGHTS Charts, graphs, and other data visualizations, to be effective, should tell a story. The information relayed should give invaluable insights that will help the viewer make business decisions. Jon Steel, a leader in the account planning field, said the following of looking at and understanding data: “In the context of an advertising agency, the ability of planners to look at the same information as everyone else and see something different is invaluable. They need to be able to take information of all sorts, shuffle it around, and rearrange it in new patterns until something interesting emerges.” Not only will good data visualization convey actionable information, but it will help you to see things other people maybe can’t see. Read More >

Are the Oscars Out of Touch? A Data Perspective

February 24th, 2015


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DataHero’s Wrap Up Of Strata+Hadoop World

February 20th, 2015

STRATA As a wildly successful Strata+Hadoop World in San Jose comes to a close today, we think a brief wrap up is in order.  The successful event was sold out this year, with attendees seeing a packed exhibit hall and tons of great talks and keynotes. In addition to the main event there was a long list of meetups and user group meetings where we can all network and learn from each other. In addition, DataHero passed the torch to the new Startup Showcase winner, Snowflake. What a busy few days.

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4 Mobile Reporting Sales Metrics You Need In The Field

February 17th, 2015

For a lot of sales reps, closing deals means travel. Travel means being away from the convenience of a computer, but it doesn’t have to mean sacrificing access to the sales analytics you need to close those deals. Keeping tabs on just a few important metrics while you’re in the field will mean faster and better-informed decisions to keep those closed deals rolling in. You’ll have this analysis in hand within a few clicks. So here’s the skinny, this blog will fly by so fast you can read it on your train ride into work. Lea

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3 Apps that Help You Get the Most out of your Customer Service Software

February 12th, 2015

CUSTOMER SERVICE Closing a sale and landing a new customer is great, but it shouldn’t be the end goal for any business looking to foster long term growth and relationships. You probably use CRM software because you know that helping the customer have valuable experiences is a much better long-term goal. Salesforce, Zendesk, Highrise; there are many options. These platforms provide a great way to connect with customers all on their own, but here are three time-saving applications you can integrate with your CRM to up productivity and efficiency. <

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5 Sneaky Reasons You’re Failing At Sales Analytics

February 10th, 2015

sales analytics Sales managers and directors have access to more data than ever before, and they need answers from it faster than ever before. How do you ensure your team is making data-driven decisions on the right data? How do you get to those data-driven decisions faster? It’s actually easier than you think, and just requires looking at the right data, making sure everyone has access to the data analysis, and not treating your sales data like it’s in a vacuum. Read More >

Why Your Startup Doesn’t Need Big Data

February 5th, 2015

STARTUP BIG DATA The word “big data” has become so commonplace that it’s frequently used to refer to any kind of data analysis. In fact, the Berkeley data science department asked 43 experts what “big data” meant, and not one could agree on a uniform definition. Something that can be widely agreed upon, is the “3Vs” of big data; volume, velocity and variety. Few start ups have the volume, velocity, or variety of data that this refers to. While the experts are duking it out on definitions, let’s take a look at why your startup doesn’t actually need big data right now, and what you should be doing in your data analysis in the mean time. Data analysis is

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