We know that an ecommerce conversion rate requires constant optimization and likely has lots of room for improvement. Don’t worry, most sites do. However, how do we decide which tests to perform to get the most bang for our buck in optimizing for conversion rate? As a start, 94% of marketers reported that they refer to their analytics reports when identifying test hypotheses. Thus, it helps to have all your analytics in one place, and keep checking back on them so you don’t have to log in to 5 different dashboards to answer questions about your A/B tests. LeRead More >
Google Sheets have long since proven their usefulness for personal and business tasks and a score of articles (like this one) have been written exploring and illustrating tips and tricks for how to make this tool work for you. At this point, it’s possible you’ve mastered this functionality, so here are a few tools you can use in conjunction with your spreadsheets to do things you haven’t thought of before.
It's been another busy year for the DataHero team. As we look back at all that we accomplished, I'd like to share with you how 2014 looked through the eyes of our design team. Whether we're creating innovative new features, making subtle improvements to our intuitive interfaces, or designing new marketing campaigns, there's a lot of behind-the-scenes work that happens. User-centric design and constant iteration are cornerstones of our design philosophy, which means this year - like every year - was filled with lots of user testing and iteration.Read More >
Marketing analytics provides such a wealth of insight into how our marketing is performing, what our customers want, and ultimately gives us a map to improve our business. How do we make sense of all this information is a question we find ourselves asking regularly. The answer is pretty simple: set up a few marketing analytics dashboards once and check back in on them to collect your insights. Separate marketing dashboards ensure that you’re not trying to apply the same metrics to all areas of your marketing analytics. Below are a few we recommend to start you off.
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