DataHero – A Great Year in Review
Thank you to everyone who has shared feedback over coffee, attended our events, tweeted about us, or dropped a simple email with your wishlist for DataHero. 2014 has been a busy, productive and, at times, crazy year.
Getting Started Analyzing Your Google Analytics Data in DataHero
Google Analytics is the most popular analytics platform for tracking site traffic. If you use Google Analytics on a daily basis, you can appreciate the breadth of information it provides. But how do you get the most out of this data and make the analytics-supported decisions to drive your business forward? DataHero’s newest connection with Google Analytics allows you to pull in those analytics and easily identify the sources, goals, regions and campaigns that add the most to your bottom line.
Automate Google Analytics
Today, we’re very excited to announce a new connection with Google Analytics, the leading site analytics platform. Now, you won’t have to export to Excel or write complex scripts to get what you need from your Google Analytics data. DataHero will be your new partner in crime!
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A Data Perspective on Recent Elections
American politics saw a big shift in the most recent mid-term elections. The Republican Party overtook majority in the Senate (for the first time since 2007), and increased its majority in the House of Representatives. Shifts like this are not uncommon, and are likely to happen again in the future. One thing that is not shifting is the fact that younger voters, as a whole, continue to show indifference during elections.
This Is Your Brain on Data Visualization
By now, most of us are familiar with data analysis and the power that it can provide to our organization. We have access to an unprecedented amount of information, and this is where data visualization comes in. In order to represent this analysis in the best way possible though, you need to understand why certain methods of visualization work better than others. Why do our brains process visual information so well, and how do we ensure we’re utilizing this visual processing to the best of our abilities?
Black Friday Spending (Infographic)
Now that the dust has settled on yet another year of Black Friday and Cyber Monday madness, it’s time to put on our data analysis hats and take a look at the outcomes. How much revenue growth has each seen over the years? Which countries participated? Did anyone get hurt? Take a look below and see for yourself.
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