The DataHero Blog

Announcing New Chart Types – Funnels and Heat Maps

October 29th, 2014


DataHero has announced two new chart types; funnels and heat maps! If you work in any positions where you are concerned about how customers move through a process, you’re likely familiar with using a funnel to visualize these steps in your process. This can be a sales, marketing or even onboarding process. DataHero now offers the ability to create funnel charts within the data you import, including Salesforce, Pardot, Mixpanel and so on. Just as versatile as funnels are heat maps. You can use a heat map to see a relationship between two variables, and spot underlying trends.

A funnel can be used for many different scenarios, as it essentially displays how (and how many) users move throughout a process. Once we know this, we can see where our funnel “leaks” and address those opportunities to maximize our funnel’s potential.

The following funnel demonstrates a typical case one would use to display a marketing funnel. The funnel shows how many impressions turn to clicks, how many clicks turn to site visits, and so on.   

Funnels can be used for all kinds of scenarios, from sales to monitor how sales qualified leads turn into won deals, in marketing to monitor traffic and sign ups, and in customer success to monitor the order fulfillment process.

DataHero also recently rolled out heat maps. Heat maps give you a quick visual way to understand relationships between two different variables. They’re most helpful when you’re less concerned about the overall value (in which case you would use a stacked column chart) and more interested in the segments. For example, the chart below displays the relationship between two variables in the General Survey from 2008.

Notice how the heat map allows you to quickly identify where the two attributes have commonalities.

Give these new chart types a try in DataHero and let us know what you think.

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By Kelli Simpson

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