The DataHero Blog

3 Ways To Use Data To Improve Your Visual Marketing Strategy

October 23rd, 2014

VISUAL MARKETING

At DataHero, it’s no wonder we are a little biased when we say we tend to believe that charts and visuals can enhance just about anything. It turns out though, charts do enhance more than just your internal dashboards. Data is no longer exclusively for the business scientists or the analysts at your company. It’s become accessible for everyone, and as such, we’ve seen it used to communicate all kinds of ideas in visual marketing strategies. As marketers, we know that visual marketing strategies help with all kinds of areas, from driving social media engagement, to increasing traffic, to getting your conversion rate up on your landing pages, and the list goes on. Visual marketing is here to stay. Here are three ways that we can use visual representations of data to beef up our visual marketing strategy.

Drive Engagement

Are you sharing stats in a tweet? It’s a great idea to share not only the stats in the tweet text, but also in a chart. If you have the underlying data, you can throw it into DataHero really quickly, create a chart that supports your point, and garner more engagements and more clicks to your site. The screenshot below is an example of how Buffer uses their own data to establish credibility in their field, educate their Twitter followers, and all while increasing their engagements with a visual representation of their tweet.

Buffer performed an experiment when Twitter announced that they’d provide images inline in your feed and found that tweets with images saw an 18% increase in clicks. Of course, charts aren’t just for Twitter, they can be used for Facebook, Pinterest, Tumblr, all kinds of social media channels. Every social platform sees higher engagement with images, and of course charts are a great way to visually represent your point with data to add credibility.

Drive Traffic

Your company likely has some data that is exclusive to you and your industry that your customers may find very interesting. Uber spun off an entirely new blog based on their data findings, and OkCupid’s data blog was the foundation for a new book, Dataclysm.

Even if you don’t want to share your company-specific information in data form, there are plenty of sources where you can find data that pertains to your industry, or is even just interesting to write about. Data.gov has been a very useful site for DataHero in terms of finding datasets to write about coffee consumption, for example, one of our highest trafficked posts. Posts pertaining to your industry data can help establish you as a leader in your industry and drive a lot of traffic, which is important for your brand as a whole.

Increase Brand Awareness

Infographics are another great way to present data in a visually appealing, and thus more shareable, manner. If you don’t have the budget for a designer and a data scientist, build the foundation of your infographic with charts, and then either hire a designer to add polishing touches, or if you’re on a really tight budget, use a drag and drop infographic creator like this visual content creator. Sharing this infographic of course in your content marketing and your social streams will draw your audience’s attention and allow you to mix data with textual explanations and statistics. You can even take popular blogs and repurpose them into visual content as infographics, which is exactly what DataHero did in this bar vs. line infographic.

Whether you’re hoping to increase engagement on social media, shares for your infographics, or just represent your content in a clearer way, using data and charts in your visual marketing strategy will certainly pay off. Looking for a free and easy-to-use tool that’ll kick your visual content marketing strategy up a notch? Check out DataHero.

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By Kelli Simpson

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