Our small SaaS company, GuidedPath, has more support tools than we have employees. Our ecosystem is a web of products that help us run and manage our business: Salesforce for the pipeline, Mailchimp for marketing , Zendesk for the support line, Sendgrid to deliver emails, Stripe to capture payments, GitHub for source control, plus quite a few others both inside our product and out. It’s hard to run a business without this support, but the problem we ran into was how to consolidate information to get one clear picture of our key metrics.
Read More >We had our first DataHero event this past week, an office warming party, and as is our custom; decided to collect a little data. We laid out a very simple but effective collection strategy by labelling plastic cups with various job positions, and requesting that attendees put their beer caps in the cup that corresponded with their position. Included in this data is a Salesforce event we hosted in this same week, which mostly sales and marketing folks attended.
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