DataHero Blog

Where To Eat and Drink At Inbound 2015

By Kelli SimpsonSeptember 1st, 2015

As many, many marketing professionals descend upon Boston next week for Inbound 2015, you can bet that they’ll be looking for the best food and drinks that Boston has to offer. Lucky for you, DataHero has compiled a quick guide for you so you know exactly where you want to eat and drink before you go! One caveat; we’ve tried to keep all these locations within walking distance from the Boston Convention Center, since most of us will be staying in that area. Below is the list we’ve created of bars and restaurants, with personal annotations to each.

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How to Solve Your Biggest Ecommerce Problems with Analytics

By Kelli SimpsonAugust 27th, 2015

For an ecommerce site, you likely don’t suffer from a lack of ecommerce analytics. The issue is figuring out which metrics to focus on. With data from your online store, your marketing tools, and your support desk, it’s hard to know which metrics really contribute to your bottom line. Create a clear and understandable dashboard and you’ll answer all your most critical ecommerce questions in one place that you can consistently refer back to.

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Announcing DataHero’s New Chart Type: Table Views

By Kelli SimpsonAugust 20th, 2015


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7 Agency Metrics For A New Client Relationship

By Kelli SimpsonAugust 18th, 2015

Right off the bat you want to set some structure around your relationship with a new client. These key metrics will help you establish a foundation on which to build future programs. It also ensures that your clients know that you’re not only about vanity metrics, but that you have their core business initiatives in your sights.

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DataHero UI/UX 101

By Gail YuiJuly 30th, 2015

Let’s face it, large quantities of data are not a very simple or easy thing to read and understand. It is key for DataHero to transform that experience into a simpler, more positive experience; one that wouldn’t require a user to constantly problem solve and stumble through various steps in the process. Thi

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How Popular is Doping in The Tour de France?

By Kelli SimpsonJuly 23rd, 2015

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The Future of Data Visualization

By Kelli SimpsonJuly 9th, 2015

We’re seeing cheaper and more reliable ways to store data than ever before, which means we’re all seeing far more of it than ever before. This is why professions like data scientist are booming and the desire for “data-driven marketers” is on the uptick. Data visualization is the obvious answer to turning all of that data into actual usable information that will drive a business forward. We’ve already seen so many game-changing progressions in data visualization, where will the future take us? We’ve compiled a few predictions. Better

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Github Project Management

By Kelli SimpsonJuly 2nd, 2015

Data from your Github projects is critical to team and project management. The problem is, a lot of that data stays trapped in Github so it’s hard to get a real view of progress or hangups. A simple solution is a quick integration with DataHero so you can pull in issues and commits from individual repos or from all the repos in your organization.

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Measuring A/B Testing with Google Analytics

By Kelli SimpsonJune 25th, 2015

GA Tools like Optimizely are great for setting up and running A/B tests, but don’t provide much in-depth analysis for other metrics. They also provide the data in a silo. One test may yield more sign ups, but lead to lower revenue or less engagement. By integrating Optimizely and Google Analytics, you can pull Optimizely’s test data into DataHero and visualize the entire funnel, with all the metrics that matter to your business. Pu

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A Data-Driven Marketing Plan in 5 Easy Steps

By Kelli SimpsonJune 18th, 2015


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