Not many of us can pull out any meaningful trends or patterns from a table of data. Most of us need to explore it visually before we can find anything useful. That’s where reporting and data visualization comes in. Marketers today also have more access to data than ever before. Yet, the main concern for most marketers is proving the ROI of marketing, according to HubSpot’s yearly survey. Connecting results to your marketing spend is the indisputable way to prove marketing’s ROI and will go a long way in securing more budget as well. This is where marketing data visualization comes in. Read More >
There’s likely enough marketing metrics in your department to drown you and each of your colleagues. Big data is trendy, as is real-time and predictive analytics. There are some things that never go out of style, though and these are some of those tried and true metrics that will allow you to identify issues in your campaigns, and double down on the initiatives that are really bringing in revenue for your company (and making you look like an absolute rockstar).
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You can now upload your custom logos into DataHero, and share exported dashboards complete with your company’s branding! Simply go to the Profile page within DataHero, upload your SVG file and then when you export charts or dashboards, they’ll display your custom logo. <Read More >
DataHero has grown to include a variety of new features, services, and tools. Over time these additions started to outgrow the homepage design and navigation. A few months ago I was tasked with updating DataHero’s homepage to better showcase the range of our product, encourage them to use our features, and aid in their data visualization process.Read More >
You’re finally home from Inbound 2015 and you’re likely wading through your inbox and skimming all the missed emails from last week, perhaps hobbling along with some new blisters, and definitely suffering from a case of information overload. HRead More >
As many, many marketing professionals descend upon Boston next week for Inbound 2015, you can bet that they’ll be looking for the best food and drinks that Boston has to offer. Lucky for you, DataHero has compiled a quick guide for you so you know exactly where you want to eat and drink before you go! One caveat; we’ve tried to keep all these locations within walking distance from the Boston Convention Center, since most of us will be staying in that area. Below is the list we’ve created of bars and restaurants, with personal annotations to each.
For an ecommerce site, you likely don’t suffer from a lack of ecommerce analytics. The issue is figuring out which metrics to focus on. With data from your online store, your marketing tools, and your support desk, it’s hard to know which metrics really contribute to your bottom line. Create a clear and understandable dashboard and you’ll answer all your most critical ecommerce questions in one place that you can consistently refer back to.
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