DataHero Blog

What’s The Best Star Wars Movie?

By Kelli SimpsonNovember 24th, 2015


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5 Ways To Increase Ad Click Through Rates This Holiday Season

By Kelli SimpsonNovember 19th, 2015


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Black Friday Guide for Marketers (Infographic)

By Kelli SimpsonNovember 17th, 2015


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Cloud BI For The Excel Junkie

By Kelli SimpsonNovember 12th, 2015

A lot of us in the data world, whether we like to admit it or not, are still incredibly dependent on Excel, even with all the fancy new tools out there at our disposal.  We get it. Excel is the unifying variable for a lot of cloud services; I can’t think of a service that doesn’t allow you to export information to Excel. With the increasing reliance on cloud services for your CRM systems, marketing automation, and even accounting, Excel isn’t the only option available to you anymore. Here are some ways that cloud BI, the emerging market in business intelligence, will enhance your data analytics. S

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Introducing Trend Lines, New Chart Types and Period Over Period Charts

By Kelli SimpsonNovember 10th, 2015


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3 Ways BI Will Save Your Agency Analytics

By Kelli SimpsonNovember 3rd, 2015

Agencies are under constant pressure to justify spend and prove the ROI of their initiatives. Because clients have access to more data than ever before, they’re asking a lot of questions tied to analytics. Agencies need to be prepared to not only answer those questions, but derive business decisions from the client metrics. How do agencies ensure they’re ahead of the analytics game and give their clients the competitive edge they need? <

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Are Horror Films On Their Way Out?

By Kelli SimpsonOctober 29th, 2015

Slasher movies saw their heyday in the 80’s, while it looks like the supernatural thrillers may have seen their peak in the early 2000’s. The chart below seems to suggest we may be approaching a slump in horror films after a significant upswing from 1999 - 2012. What’s the next wave in horror film culture? Or is the horror genre on its way out? Read More >

How Americans Celebrate Halloween

By Kelli SimpsonOctober 22nd, 2015

Americans all over the US are bustling about; piecing together costumes, putting the finishing touches on Halloween decorations, and buying massive amounts of candy for sugar-starved trick-or-treaters. Depending on where you live, your age, and your gender, you may celebrate differently. Take a look at the data to see how most Americans will be spending this holiday.

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Batman + Robin: DataHero + Excel

By Kelli SimpsonOctober 16th, 2015

According a survey from the Economic Intelligence Unit, only 3% of respondents describe their companies as “experts” in using business data to drive better decisions, and only 27% agree that their company makes better, faster business decisions than their main competitors. Excel has its strengths, which we’ve outlined in the video here. Here are some quick tips and tricks there to help you step up your Excel game. E

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How Data Visualization Will Change Your Marketing

By Kelli SimpsonOctober 8th, 2015

Not many of us can pull out any meaningful trends or patterns from a table of data. Most of us need to explore it visually before we can find anything useful. That’s where reporting and data visualization comes in. Marketers today also have more access to data than ever before. Yet, the main concern for most marketers is proving the ROI of marketing, according to HubSpot’s yearly survey. Connecting results to your marketing spend is the indisputable way to prove marketing’s ROI and will go a long way in securing more budget as well. This is where marketing data visualization comes in. Read More >

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